I have a box and a half of business cards that have my name and the job title: COACH. I ordered them in a fit of enthusiasm and blind optimism two years ago. As far as I know, they have resulted in zero hires and zero pennies of income. They were my first-ever business cards, and I put a huge amount of thought into their design, but now they sort of just annoy me. I’m done.
Let me first say that coaching is obviously a poor fit for me. That’s enough reason right there not to keep doing it. Other people may thrive on their coaching work, and I wish them every success! It’s definitely better for everyone if there are fewer, better, more dedicated and highly skilled coaches reaping a greater concentration of the available pool of clients.
That being said, I have some pretty strong suspicions that there are methods and philosophies of coaching that basically just don’t work for anyone.
I’d love to be proven wrong! There’s very little I enjoy more than watching someone break through a limiting belief, change an unhelpful behavior, open up to a special someone, start a new career, blast into excellent physical transformation, or otherwise fall in love with life all over again. Anything that moves people in that direction is great.
Okay, so my personal issues, in varying order:
This is what I think. I think that ‘coaching’ is like ‘massage therapy’ in that it feels like a very beautiful, fulfilling way to make money and help people. It’s a vision-board kind of thing. (Just like every little kid wants to be a marine biologist). Yet, when it’s among the most obvious choices for anyone who wants to push away from traditional employment, it becomes over-subscribed. Everyone wants to do it, and that drives down the rates. For instance, I can get a massage in my area for $30 an hour, which is ludicrous, because in a foofoo salon it can (AND SHOULD) cost $100. For a coach, that would start to put it in the area of “how can you give me life advice when you would earn more as an office assistant?” (I say that with great respect, and pragmatism, because it’s what I used to do and at least it offers predictably free evenings and weekends).
For someone who has felt a firm, lightning-bolt inner conviction that It’s Time, it’s definitely worth paying for value and hiring a coach in an extremely specific specialty. For instance, working with a personal trainer who focused in recovery got me answers about my persistent ankle pain that an osteopath, two MRIs, and six months of physical therapy never did. Then just a few sessions with a trained shiatsu massage therapist actually resolved it! In future, I would go directly to the shiatsu table. When I started paying 4x more for gym classes instead of a commodity gym membership, I started getting 10x results. Same thing in other areas: I’d hire a certified dietitian, a tax accountant, a fiduciary financial planner, a professional editor, or the most highly rated business coach I could find. I’ll never waste my time shaking the trees for discount bargain cut-rate professional advice in any area again. I’d sooner get a side hustle to pay for a top-level professional opinion, knowing it always pays for itself, saves huge amounts of time, and usually results in my ability to earn more.
Here’s my best advice, free and worth every penny:
What I have learned to do is to ask myself, “What would a coach tell me about this issue right now?” (As I wrote those words, a large flock of chattering wild parrots flew past my window, which I regard as an omen that I am onto something). The answer always seems to pop up immediately, an unattractive and awkward answer, something that is Not Me, something that I feel deeply reluctant to do. The more it feels like I Do Not Want That to Be the Answer, the more likely it is to be. Approach it with curiosity in a sense of adventure.
I've been working with chronic disorganization, squalor, and hoarding for over 20 years. I'm also a marathon runner who was diagnosed with fibromyalgia and thyroid disease 17 years ago.