I had it in my mind to write about multi-level marketing, after being pitched by a friend, when it happened again. A random stranger started chatting me up, mentioned that he sells a particular something, and I instantly intuited that his product was also an MLM. Whatever, people can do what they want, and the appeal of this marketing structure will probably never die until it’s regulated out of existence. It’s still worth talking about.
99% of people who sign up for multi-level marketing lose money
It just takes a while before they admit it to themselves or others
If you try to sell me MLM products I will stonewall you and probably quit talking to you
Please don’t destroy your friendships and alienate your family by doing this
People do not want to BE SOLD, they just want to hang out with you
If they want to buy anything at all they will find it online and order it
Please research your target brand online and read what the skeptics have to say before signing anything
Okay, enough of all that for a minute. It either sinks in or it doesn’t. I got sucked in by an MLM when I was 18, and that’s because I was too young and dumb to know what I was dealing with. I believed every single thing I was told. It cost me close to a month’s pay. All I can say for an excuse is that this was before Wikipedia and Google, and there wasn’t really a quick or easy way for me to educate myself.
You can spot this stuff a mile away once you know what to look for.
Your friend suddenly wants to hang out, even if you haven’t seen each other for a while, or a new friend magically becomes more interested in you.
They keep changing the subject back to something like “nutrition” even though the conversation up to that point had nothing to do with it, or you haven’t discussed it with each other before.
They won’t usually come out and say what they want, but sometimes they’ll say there’s “something they want to tell you about” or that they just went to a conference and they’re super excited.
We have to remember that one of the major appeals of these programs is the free motivational speaking. An aggressive up-line person who is lit up by the dream of quick, easy money is going to spend as much time and energy as possible trying to inspire others to sign up, buy product, and push hard. Love-bombing works because it works.
Someone who might be drifting a bit in life, maybe a little lonely or isolated, suddenly gets swept up in this wave of fun, energy, and excitement. They keep hearing stories of how rich some other person got by selling these products. Now they’re getting tons of encouragement and support. Let’s do it!
The more desperate the up-line person is, the more they’ll double down on how much benefit they get from the program. They may truly believe this because they haven’t crunched the numbers yet, or they may be surfing on a wave of optimism, or they may be lying with a black heart because they’re frantic to make back all the money they’ve already sunk in.
Regardless, the industry statistics are very poor.
Step back a moment and compare multi-level marketing to other types of sales.
There are all kinds of sales jobs out there that actually include a salary! If you’re excited by commissions (I’m not), then why not sell cars or go into corporate sales? I have a friend who travels around selling heart defibrillators, and she makes a good living. Most products don’t require pressure or storing stuff in your garage as a key part of their business plan.
As an ordinary person, I am automatically suspicious of why a product would be somehow limited or only sold in a specific way. Like, why can’t I just order it myself from the website? Wouldn’t it be easier for the company to make more sales if customers didn’t have to buy stuff from someone’s living room?
I’ve been invited to so many of those. Someone’s Tupperware party, someone’s lingerie party, someone’s jewelry party, and on and on. I’ll do what a lot of women will do, which is to make a small one-time purchase out of embarrassment or guilt, or at best mild interest. Then that’s it. If this person makes another invite, I’m out of there. Are we actually friends or are you just hoping to make money off me? The up-line person may temporarily come close to breaking even by exploiting one social group after another, while you’ve just burned your one shot with everyone you know.
The last two MLM pitches I’ve heard have to do with nutritional supplements and “alkaline water.”
I’m automatically suspicious of both these things. Why would I take health advice from a random citizen? I can make an appointment with a doctor or someone who has credentials in nutrition or dietetics. If I were in the market for one of these products, I’d look one up and do my own research. There is basically never a situation where someone will pitch me something I’ve never heard of and I will find their marketing material convincing in isolation.
So quit asking
I knew there was a pitch coming just now, because this guy started going off on a heartfelt tangent about how the world works, and that people owe it to each other to help each other out. His philosophy seemed to be that if he spent time with someone or threw them business, they were then morally required to help him out by buying his alkaline water filter. (I looked them up and those things are like a thousand bucks).
Then I realized that this guy believed he could create some kind of energy exchange. By interrupting me and talking at me for several minutes, he would cause me to be indebted to him, and then I would owe him a sale.
I was totally right. Twenty minutes later, he came over to interrupt me again, saying that if I wanted alkaline water I would see him around.
Yeah, you and probably a thousand other people who are gradually starting to realize that they don’t know enough individual people in their area to support themselves by selling these products.
I agree that it’s good for people to help each other. That’s why I’m offering my advice for free. Buy into the concept that you can turn your personal social network into quick cash, and you’ve just cost yourself all of your accumulated social capital. That’s because there’s a lot more involved than commerce or financial exchanges.
A lot of people will humor you and spend a few minutes listening to your pitch. Once they realize that they’re little more to you than a potential convert or part of a sales funnel, they’ll be annoyed and disappointed. They probably won’t tell you face to face, and neither will the next person. You’ll probably be hundreds or thousands of dollars in the hole before you realize it isn’t going to work.
Multi-level marketing won’t work for you because it hasn’t worked for 99% of people who’ve tried it, and it isn’t designed to. Please quit pitching your friends and start focusing on your real purpose or passion, which probably wasn’t tights, juicers, vitamins, or weird water six weeks ago. Your passion probably didn’t start with someone else’s pitch, remember?
I've been working with chronic disorganization, squalor, and hoarding for over 20 years. I'm also a marathon runner who was diagnosed with fibromyalgia and thyroid disease 17 years ago.
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